Website Tracking - Veritas Metrics

Session Threads

Total Sessions

4,287

Last 24 hours

Converted

348

8.1%

Threaded Sessions (click to inspect)

sess_x4f82 - Converted

google-ads -> /starlink-mini -> /mount -> /cart -> Order #8947

sess_k2p91 - Abandoned

organic-search -> /products/ecoflow -> /cart (dropped 3m 14s)

sess_m8r34 - Multi-session

meta-ads -> /starlink-mini -> (gap) -> direct -> /cart -> Order #8951

sess_t6w19 - Chat Engaged

llm-links -> /contact-us -> chat (18m) -> form submitted

sess_j5n33 - Multiple Products

affiliate-partners -> /mount -> /ecoflow -> /cart -> abandoned payment

Selected Thread

-

Status

Select a thread

Duration

-

Path Length

-

Key Events

-

Visitor Journey Replay

Sessions This Hour

847

Avg Duration

4m 22s

Timeline Frames (click frame to inspect)

14:22 Source Hit

14:22 /starlink-mini

14:23 /mount

14:25 /cart

14:25 Checkout

14:26 Payment

14:26 Order #8947

Friction Points

Cart Drop Rate

62%

892 added, 348 completed checkout

Payment Errors

8.4%

71 of 847 failed, 51 recovered

Form Abandonment

34%

121 started, 79 completed

Selected Frame

-

Time

-

View Duration

-

Events

-

Evidence Ledger (click row to inspect)

sess_x4f82

google-ads Order #8947 High

sess_k2p91

organic-search /ecoflow High

sess_m8r34

meta-ads Order #8951 Medium

sess_t6w19

llm-links /contact-us High

sess_j5n33

affiliate-partners /mount Low

sess_w7x21

direct Order #8956 Low

Attribution Gaps - Queue

Missing UTM params

156 sessions (3.6%) have no utm_source. Affects 23 orders.

Session ID mismatch

12 sessions show order but flow_sid differs. Multi-device checkout.

Attribution chain broken

89 conversions lack complete funnel (missing 1+ stage).

Direct traffic ambiguity

1,247 sessions tagged "direct" with no referrer.

Selected Evidence

-

Source

-

Landing Page

-

Order

-

Confidence

-

Review attribution chain

Checkout Queue Status (Real-time)

Total in Motion

982

Conversion Rate

35.4%

Tower Status Strips

Carts Active

847

Items in shopping carts. Value at risk: $73.9k

Checkout Started

284

In payment form last 15m. Avg time: 2m 14s

Payment Success

248

87.3% of 284 attempts

Payment Failed

24

8.4% of attempts. 51 recovered.

Orders Confirmed

348

Last 24h. Total value: $30.5k

Selected Queue

-

Count

-

Status

-

Value

-

Page Constellation - Gravity Map (click node to inspect)

Content Gravity Index

/starlink-mini - Entry Magnet

2,148 sessions (50.1%) start here. 32% reach checkout. Strong organic pull.

/shop/starlink-mini-mount - Conversion Escalator

1,421 navigate here. 51% add to cart. Highest cart conversion from landing.

/products/ecoflow-power-kit - Browse Attractor

1,847 sessions. Low cart pull (18%). High bounce to similar products.

/contact-us - Friction Escape

412 arrive here. 38% start chat instead of checkout. Indicates decision paralysis.

Selected Node

-

Traffic

-

Cart Conversion

-

Key Behavior

-